ENQUIRE TODAY

Meet and partner with the key buyers and decision-makers shaping the African automotive industry. ENQUIRE TODAY

ENQUIRE TODAY

Meet and partner with the key buyers and decision-makers shaping the African automotive industry.

19th – 21st October 2027, Sarit Expo Centre, Nairobi, Kenya

ENQUIRE TODAY
East Africa Automotive Show 2027 | 19 - 21 October 2027, Sarit Expo Centre, Nairobi
Enquire Today
19 - 21 October 2027 · Nairobi, Kenya

Connect with automotive buyers, importers and distributors across East Africa.

Enquire Today Sarit Expo Centre, Nairobi, Kenya
150+Exhibitors
3,500+Trade visitors
100+VIP hosted buyers
Yigit Aku battery stand busy with trade buyers at West Africa Automotive Show Lubricant exhibitor meeting trade buyers at their stand Exhibitors and buyers in a business meeting at an automotive exhibition Jetour G700 SUV on display at West Africa Automotive Show

Introducing EAAS

From the organisers of the West Africa Automotive Show.

The East Africa Automotive Show is organised by the team behind the West Africa Automotive Show (WAAS) in Lagos, Nigeria, Africa's largest dedicated automotive B2B exhibition.

Over six editions, WAAS has become where international suppliers go to meet West Africa's importers, distributors and wholesalers, and over 80% of exhibitors come back year after year.

Now we're bringing the same proven model to Nairobi. The launch edition takes place on 19–21 October 2027, giving exhibitors the chance to be there from day one of East Africa's newest dedicated automotive trade show.

Participating in the show has been a game-changing experience for us. The seamless integration and proactive support allowed us to succeed in our core mission of meeting lubricant distributors from across Africa.
Sharma Raju, Veedol International UAE · Exhibitor at West Africa Automotive Show

The WAAS model, now in Kenya

Buyer acquisition

Years of research and relationship building to bring the right buyers to the show.

Hosted VIP buyers

Leading buyers invited from neighbouring markets to meet exhibitors face to face.

Local trade partners

Close links with the local spare parts trade, from market traders to national importers.

Why international brands exhibit with us.

Stop spending time and money at shows hoping African buyers turn up. At EAAS, they're already here.

You'll meet the people who decide what gets sold.

The buyers who choose which brands reach East Africa, all in one place:

  • Importers
  • Distributors
  • Dealers
  • Spare parts wholesalers
  • Workshop owners
  • Fleet operators

East Africa isn't one market.

Each country buys differently. Meet them all:

  • Kenya
  • Uganda
  • Tanzania
  • Rwanda
  • Ethiopia
  • Burundi

A market you can't reach from your desk.

You won't find East African buyers from behind a desk. Deals here are built face to face, and cold emails and video calls won't get you in the room. A stand on the show floor will.

Qualified buyers, ready to meet.

Years of research and relationship building mean the buyers you need are at the show. We find, qualify and invite them from across East Africa, so your time goes on real conversations, not searching.

This show has given us the opportunity to bring all of our African partners together in one place, which has been incredibly valuable for our business. It allowed us to showcase new products, strengthen relationships with existing clients, and generate exciting new leads across the continent.
Caner Uzun, Yigit Aku A.S. Turkey · Exhibitor at West Africa Automotive Show
This exhibition was the perfect entrance into our target market for us. We've gotten quality leads and partnerships from this event.
Segiunfunmi Oyedele, Raiz Finance Nigeria · Exhibitor at West Africa Automotive Show

Why East Africa Automotive Show

New buyers. New markets.New business opportunities.

The easiest and most effective way to meet East African buyers. Join 150+ exhibitors and meet 3,500+ trade visitors, including 100+ VIP hosted buyers, at a dedicated automotive trade exhibition in Nairobi.

Every kind of buyer, all in one place

Years of research and relationship building mean everyone you need is at the show. From independent traders to national corporates, our visitors cover the whole route to market, from across Kenya and from Uganda, Tanzania, Rwanda, Ethiopia and other markets supplied through the Port of Mombasa.

Traditional tradeTraders from Nairobi's Kirinyaga Road and other established spare parts hubs
Importers & distributorsBusinesses supplying dealers, wholesalers and workshops across Kenya and the region
Corporates & fleetsLarge corporate buyers, dealer groups and fleet operators

Find your next distribution partners

Present your range and discuss dealership and distribution agreements with businesses that can take your products into new markets.

Let buyers inspect your products

Buyers trust what they can see and handle. Show the quality of your parts, vehicles and equipment in person and what sets your brand apart.

Turn conversations into orders

Talk pricing, order quantities, payment and supply terms with potential customers and partners.

Understand how the market works

Hear directly from the region's automotive trade about demand, customer preferences, pricing and supplier requirements, country by country.

Build relationships that last

Long-term success in Africa takes more than one trip. Meet partners face to face and start relationships you can build on year after year.

We make going to Kenya easy

We take the hassle out of exhibiting in Kenya, so you can focus on meeting buyers, not logistics.

Enquire Today

Why Kenya? A growing fleet that runs on imported parts.

$640M

Spent on imported transport parts and accessories in 2025, up more than 30% in a single year

95%+

Of vehicles added to Kenya's light vehicle fleet are imported second-hand, most already around 7 years old

395,235

New vehicles and motorcycles registered in 2025, up from 166,514 in 2024. Every one needs tyres, oil and batteries

320M+

People across Kenya, Uganda, Tanzania, Rwanda and Ethiopia, with Kenya alone home to 53.3 million

15.9M

Tonnes of transit cargo moved through Mombasa port in 2025 to Uganda, Rwanda, DR Congo and beyond. Kenya is the region's gateway

13,692

Vehicles assembled locally in 2025, up from 11,555 in 2024, a growing base for parts and component suppliers

Sources: Kenya National Bureau of Statistics, Facts and Figures 2026 and Economic Survey 2026 (2025 parts imports, registrations, local assembly and Kenya population); KNBS Economic Survey 2025 (2024 figures); UNEP, Global Overview of Used Light Vehicles (used imports share); UN population estimates 2024 (regional population); Kenya Ports Authority (2025 Mombasa transit cargo). US$ figure converted at the 2025 average rate of KSh 129.3 per US$.

Enquire Today

Make East Africa your next growth market.

Get in touch to discuss stand options, exhibiting packages and how East Africa Automotive Show can support your plans for the region.

19 - 21 October 2027 · Sarit Expo Centre, Nairobi, Kenya

Peter May

Sales Manager

[email protected] +44 2477 298625 +44 7930 614695 Enquire Today WhatsApp Our Team

WhatsApp Us